Creating A Marketing Plan For Mba Capstone - 1386 Words

1. The major project for this course is creating a marketing plan. Provide company name, a description and URL, if available. You need to either select a small company or small non-profit that is already in business; however, if you work for a large company and would like to focus on that then concentrate on one small part; for example: your department. This project will become part of your portfolio created in the MBA Capstone course so create it for something that can be shared (with whom you choose to share it with). For example: if you create a plan for your department and are sharing confidential information you won’t want to use it later in the Capstone class. Live on Grades – A startup nonprofit organization that I am greatly involved with. My involvement is more technology sector in particular its website. Live on Grades was established 2 years ago and we are still looking to hire volunteers who can help us take the company to the next level. So far we had two fundraising events collecting over $3,000 and we have two more event by the end of this year. The goal of Live on Grades is to assist undergrad students earn their degrees by providing financial aid for every grade of A that the student earns. The website is www.LiveOnGrades.org 2. If consumers are being deluged by sensory over stimulation, what can a marketer do to cut through the clutter? We all show immediate response to any basic stimuli such as color, sound, smell, touch, or taste. Marketers use visualShow MoreRelatedResume : Business Administration And Management1179 Words   |  5 PagesEurope, most MBAs, with a few notable exceptions such as the London School of Business, are earned over the course of a single academic year. In the United States, however, courses tend to run for two years. In two-year courses, the first year is taken up by core curriculum in essential business disciplines, such as finance, economics and organizational structure. In the second year, the student takes electives – specialist courses – and can tailor his degree to his own interests. The MBA has alwaysRead MoreIntegrating Social Media Into Traditional Marketing1400 Words   |  6 PagesYvette Eisenhart Kaplan University GB601: MBA Capstone Unit 2 Assignment Integrating Social Media into Traditional Marketing 12/12/2012 Abstract Effective marketing is a requirement for successful market saturation. There are many marketing avenues available for companies to utilize including social media. 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Hootman His Contact Info: 503-430-4566, jwhootman01@comcast.net | MEMBER NAME | # | PHONE # | | EMAIL | | AVAILABILITY | Tara Backes | 1 | 503-432-5864 | | Tnbackes@me.com | | Afternoons after 2pm | Tom Nicolosi | 2 | 801-850-3386 | | tomnicolosi@hotmail.com | | After 8 m (Off Monday-Wednesday) | Nicodemus Pederson | 3 | 503-962-0642Read MoreTerm2139 Words   |  9 PagesHamermesh; Paul W. Marshall; Taz Pirmohamed English PDF | 802048-PDF-ENG ZOOTS: The Cleaner Cleaner Myra M. Hart; Sharon I. Peyus English Hard Copy Black and White | 801114-HCB-ENG How to Write a Great Business Plan William A. Sahlman English PDF | 97409-PDF-ENG Business Plan for Room for Dessert: Adding Unique Ingredients to Life s Balancing Act Joseph B. Lassiter; Michael J. Roberts English PDF | 899008-PDF-ENG NanoGene Technologies, Inc. Michael J. Roberts; Linda A. Cyr EnglishRead MoreNew Developments in Technology Management7684 Words   |  31 Pagesaction. 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